All too often people apply the old adage of “If it ain’t broke, don’t fix it” to their website design. But the thing is… Most people don’t realize their site is “broke” even when it is.
So how can you know when it’s time to redesign your website? Here are five signs that it’s definitely time…
1. Your site is outdated
If you look at your site and it feels like it’s stuck in a time capsule compared with the majority of websites today, then it’s definitely time. And make note: An outdated site relates to more than aesthetics. Your site might be lacking security measures, social media features, or a strong focus on images — or it might utilize features (like Flash) that are notably antiquated. A theme or design from even just a few years ago might look dated now. The Web changes fast, and has evolved significantly in the last few years. If your website is more than a few years old, it’s time for a redesign.
2. Your site isn’t mobile-friendly
Many people now use smartphones and tablets to surf the Web. If your site does not include a mobile version, you are missting a huge percentage of your target audience. Check your own site on a mobile device — What do you see? Is it slow to load? Is content missing? Are fonts sized disproportionately? Updating your site to include a mobile version is crucial to reach all your customers (and potential customers).