The sales of NFTs had skyrocketed to some $25 billion in 2021 as the speculative crypto-asset exploded in popularity. The last year saw a seismic shift in demand for NFTs and interest in the Metaverse. Driving fan engagement has been a top priority for sports marketers and enterprises. As a large chunk of the global population turns to NFTs and the Metaverse, firms, too, are turning their head in the same direction. Crypto exchanges, NFTs, and sports have had a blossoming relationship this year. It remains to be seen what else Brady is planning to expand his presence in the world of NFTs.
Recently, the sports icon has taken a notedinterest in cryptocurrencies, providing his extended fanbase exposure to the burgeoning industry. After debuting the DraftKings Marketplace on April 6, the collection of 250 limited edition NFTs available for $100 each quickly sold out. Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. At that point, everyone waiting — and that number was in excess of 20,000 people — was then assigned a random place in line. If your place in line was below 12, 25, 50, or 100 — depending on the NFT for sale — you would be lucky enough to be able to purchase one.
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The collection consists of three ESPN zine covers illustrating Brady’s career, wins and achievements. A second collection themed as “Back in the Arena” will drop in conjunction with the debut of the series’ tenth episode on ESPN+. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Jan Autograph, a non-fungible token platform, on Wednesday said it had raised $170 million in fresh capital from a funding round led by venture capital firms Andreessen Horowitz and Kleiner Perkins. Tampa Bay Buccaneers quarterback Tom Brady is all-in when it comes to investing in crypto and the NFT space.
- This will put you in line to purchase the NFT, given there’s still one available to buy.
- Earlier this week Kim Kardashian and Floyd Mayweather were named in lawsuit brought by disgruntled investors who had backed a token that the two had earlier endorsed.
- The sisters sold their digital artworks, which were designed by Mari Osaka, and auctioned them off.
- Like many other wealthy celebrities and athletes, the Tampa Bay QB purchased an NFT from the Bored Ape Yacht Club back in April.
- However, Brady reversed his decision within 40 days, letting fans know that he still had some “unfinished business” in the league.
With the real-world economy struggling and inflation hitting an all-time high, people aren’t exactly looking to spend hundreds of thousands of dollars on digital art. Elsewhere, the seven-time Super Bowl MVP is set to return for his 23rd season in the NFL. The quarterback announced his retirement at the end of the 2021 season. This happened after the Buccaneers’ divisional round playoff loss at the hands of the Los Angeles Rams.
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Sports and crypto partnerships have become more commonplace now than ever. Before ESPN Sports Illustrated, ESPN partnered with NFT startup OneOf to launch NFTs based on its classic magazine covers. After the docuseries’ release, a second NFT collection called “Back in the Arena” will drop once the tenth and last episode airs.
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DraftKings partnering with Autograph is one of a number of strategic collaborations combined with acquisitions that has propelled their growth since its founding in 2012. Creating a partnering relationship with Autograph during the early stage of NFTs aligns with their goal of being an innovative leader in sports and entertainment. This adds to DraftKings being the official daily fantasy partner of the NFL, MLB, NASCAR, PGA TOUR and UFC. Additionally, DraftKings also ownsVegas Sports Information Network, Inc. , a multi-platform broadcast and content company. As mentioned above, Brady is the co-founder of the Autograph NFT marketplace.
It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, a representative for Brady tells CNN Business. The leader in news and information on cryptocurrency, digital assets and the future of money, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating https://latamcoinnews.com/zcash-zec-horizen-zen-and-hedget-hget-soar-as-altcoins-lift-off/ subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups. As part of their compensation, certain CoinDesk employees, including editorial employees, may receive exposure to DCG equity in the form of stock appreciation rights, which vest over a multi-year period. CoinDesk journalists are not allowed to purchase stock outright in DCG. Autograph serves as a hub where NFT collections are stored and viewed, like a marketplace.
Back then, the NFT was valued at 133 ether, which was worth around $430,000 at the time. ESPN announced its first-ever NFT collection in https://latamcoinnews.com/ partnership with Brady’s startup Autograph. Autograph is a sports and entertainment NFT startup that the quarterback co-founded in 2021.